Today is going to be a good day. How do we know, you ask? Because today is FREE CONE DAY at Ben & Jerry’s! And to make the day even sweeter, you can enjoy your cone a little bit more knowing that your ice cream is compromised of Fair Trade ingredients.
In 2010, Ben & Jerry’s set a goal to source 100 % Fair Trade ingredients by the end of 2013. And they’ve almost reached it. This is a monumental accomplishment, seeing as though the company is responsible for fifty-eight flavors compromised of hundreds of ingredients. And yet, they’re determined to make it work.
Asked why they’ve committed to transitioning their products into using fair trade ingredients Ben & Jerry’s Co-Founder Jerry Greenfield stated, “Fairtrade is about making sure people get their fair share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.”
So what are you waiting for? Go grab your free cone!